Perfect Skating is an elite youth hockey training business using proprietary training methods developed in the NHL to help hockey players develop a competitive edge.
https://www.youtube.com/watch?v=x7Om7jxD5Lg
The Youth Hockey Industry is Thriving in the US and Canada
Who is Perfect Skating?
Perfect Skating is an elite, year-round hockey player development and instruction franchise where hockey players come to achieve championship results and mastery-level skills. The Perfect Skating franchise teaches an on-ice movement, skill, and performance methodology to hockey players throughout the United States and Canada.
DEVELOP CORE SKILLS
Hockey players count on Perfect Skating franchisees to help identify and develop the core skills and attributes that separate elite hockey players from everyone else.
Proven Methodology
Perfect Skating franchisees utilize a proven and proprietary methodology to develop and hone players’ skills and abilities.
SKILLS AND ABILITIES
SKATING
Elite hockey players are all exceptional skaters, known for their speed, agility, and skating edge work, allowing them to maneuver swiftly on the ice. Perfect Skating is where thousands of hockey players go to become brilliant movers.
SHOOTING
To become an offensive threat, players need to create space for their shot and passing lanes to get the puck. Shooting is built on a foundation of movement.
HOCKEY IQ
Hockey players count on Perfect Skating to learn advanced nuances of the game. Perfect Skating franchisees help players acquire a vision for where the puck is going and the speed to get there before other players.
DEFENSE
Perfect Skating franchisees help develop elite players to be in position and master defensive play.
VERSATILITY
Hockey players count on Perfect Skating franchisees to excel in their position, whether it’s scoring goals, setting up plays, killing penalties, or shutting down opponents defensively.
STICKHANDLING
Perfect Skating franchisees teach puck control and executing dekes and fakes with precision and finesse.
WORK ETHIC
Perfect Skating franchisees drive players to develop a relentless work ethic and a desire for constant improvement. They do this by putting in the necessary ice time to hone their skills and realize their potential.
The Opportunity
Perfect Skating franchisees benefit from low break-even points, high average sales, high margins, recurring revenue, and proof of concept. We are looking for like-minded entrepreneurs to introduce the Perfect Skating training and methodology to exclusive territories throughout the United States and Canada.
Many NHL cities are available for exclusive development.
BRAND HISTORY
Allard launched Perfect Skating in 2010. Since that time, Perfect Skating has worked with over 350 NHL players as well as thousands of elite youth hockey players throughout the United States and Canada.
While Shawn was a European Pro Head Coach, he set out on a quest to understand the nuances of how hockey athletes moved using 3D motion capture technology. The goal was to understand the kinetics and motion of exceptional on-ice movers. Through rigorous study and identifying key KPI’s (Key Performance Indicators), Allard created the Perfect Skating training and coaching methodology.
Perfect Skating franchisees are generating millions in sales throughout Canada making us one of the most successful hockey training in the country.
Perfect Skating is seeking like-minded entrepreneur hockey experts to open new territories throughout Canada and in select NHL markets in the United States.
10 Reasons Why Perfect Skating is an Excellent Business Model
Perfect Skating is an excellent franchise opportunity for the right person. It has all underpinnings of what experts would tell you a growth opportunity looks like.
Uniqueness
There are very few camps or schools where serious hockey players can go to learn the skills that elite college and NHL players possess. Perfect Skating isn’t an event. It's a rigorous year-round program for serious players to develop mastery-level skills, specifically on a foundation of fluid movement.
Perfect Skating has a demonstrated track record to show proof-of-concept. It's an emerging growth company because prime NHL hockey markets are still available for development.
WHAT MAKES PERFECT SKATING UNIQUE?
THOUGHT LEADERSHIPPerfect Skating franchisees become groundbreakers and local authorities in helping hockey players understand the kinesthetics of their own body to improve movement, skills and performance.
INTELLECTUAL PROPERTYOur training and coaching systems work and help players achieve new levels of mastery and success.
CUSTOMER RELATIONSHIPSPerfect skating franchisees and coaches foster personal relationships with the players they teach and coach. Once trust is established, these relationships often progress well into the future, creating long term revenue streams.
WHAT MAKES A PERFECT FRANCHISEE?
LOVE OF THE GAME
WILLING TO BE A HOCKEY THOUGHT LEADER
PASSION FOR KIDS
SALES AND MARKETING ORIENTED
COMMUNITY-ORIENTED
MINIMUM $54K TO INVEST
START UP COSTS
$54K
LOW END
start-up cost
$198K
HIGH END
start-up cost
LOW END COST BREAKDOWN
Initial Franchise Fee:$20,000.00
Start-up Equipment:$500.00
Laptop & Cell Phone:$1,500.00
Photo & Video Package:$750.00
Marketing Materials:$3,250.00
Connection Fee:$850.00
Microsite Setup:$850.00
Travel & Living Expenses:$2,500.00
Licenses & Registrations:$500.00
Accounting & Legal: $3,000.00
Insurance:$1,000.00
Technology Fee (3 mos):$750.00
Quickbooks (3 mos): $90.00
Uniforms: $1,000.00
Ice-time Rental: $2,400.00
Pre-Opening Advertising:$5,000.00
Additional Funds:$10,000.00
TOTAL:$53,940.00
HIGH END COST BREAKDOWN
Initial Franchise Fee:$120,000.00
Start-up Equipment:$500.00
Laptop & Cell Phone:$1,500.00
Photo & Video Package:$750.00
Marketing Materials:$3,250.00
Connection Fee:$850.00
Microsite Setup:$850.00
Travel & Living Expenses:$5,000.00
Licenses & Registrations:$1,200.00
Accounting & Legal: $5,000.00
Insurance:$1,000.00
Technology Fee (3 mos):$750.00
Quickbooks (3 mos): $90.00
Uniforms: $1,000.00
Ice-time Rental: $36,000.00
Pre-Opening Advertising:$5,000.00
Additional Funds:$15,000.00
TOTAL:$197,740.00
ABOUT YOUTH HOCKEY INDUSTRY IN THE US
Over the past few decades, youth hockey in the United States has experienced significant growth, both in terms of participation and infrastructure. What was once predominantly a regional sport, largely confined to areas with colder climates like Canada, it has now spread across the United States. This expansion can be attributed to various factors, including increased accessibility to ice rinks and the influence of the NHL and other professional hockey teams, which in turn created a growing interest in the sport among youngsters.
+20%
Player participation
since 2020
6.4%
Expected market
growth per year
ABOUT YOUTH HOCKEY INDUSTRY IN CANADA
According to Statistica, there are currently 548,000 total number of active hockey players in Canada up from 345,000 during COVID.
Hockey Canada reports that youth hockey participation has increased from 412,000 in 2022 to 437,000 in 2023, which means about 1 out of every 8 kids in Canada plays youth hockey.
+59%
Player participation since 2020
+6.07%
Youth Hockey
participation since 2022
WHAT SERVICES WILL YOU OFFER TO YOUR CUSTOMERS?
Perfect Skating Program
The foundation for all on-ice movement. This program helps athletes with their kinetic feel, while correcting inefficient asymmetrical movements.
Small Area Movement (SAM)
The SAM program focuses on speed and efficiency while moving in confined spaces.
Specialty Clinics
Focused one-hour standalone sessions targeting a specific movement or skill to help athletes improve.
Elite Training Camps
Large group sessions focused on helping athletes prepare for league or team try-outs.
Holiday/Seasonal Sessions
Extra practice and focused sessions during school breaks, when athletes have more time and availability to train.
Elite Player Development
Perfect Skating franchisees teach puck control and executing dekes and fakes with precision and finesse.
VIDEO SERVICES
This service involves watching and recording game video and providing necessary feedback to students, resulting in performance gains.
Frequently Asked Questions
What is the Revenue Model?
- The flagship Perfect Skating program and the Small Area Movement program are normally 10 hours, and franchisees charge $550-$750 per participant.
- The Elite Player Development program often includes 30-40 hours of instruction, plus on-ice game observation and scouting, plus video feedback.
- Franchisees typically charge between $3,000 and $4,000 for these services.
- Specialty clinics run $50 per hour per student. Class sizes are 1-4 students.
- The average student stays with us for about five years and spends approximately $10,000 on our services.
Who Are Perfect Skating Customers?
Franchisees and coaches work primarily with youth athletes, male and female, ages 6-12. Additionally, we also work with older, more experienced players competing in Jr. Hockey, College hockey, and the pros.
How Do I Find Customers?
Perfect Skating franchisees find customers through digital marketing efforts, traffic to the website, community marketing, and local networking within the youth hockey community.
Where Do I Locate?
Perfect Skating franchisees rent early morning and late ice time at city- or community-owned rinks throughout their respective communities.
How Do I Staff?
Franchisees hire a coaching staff composed of current or former college players or skilled hockey coaches from the area they serve. Franchisees also hire graduates of the programs to act as coaches or other older elite players or coaches who are respected within the local youth hockey community. Hockey coaches can also be found on paid marketing campaigns, such as Indeed.
Hours of Operation
Sessions are typically held before or after school from 6AM to 9AM and again from 3PM to 5PM.
What Is My Protected Territory?
Perfect Skating offers franchisees guaranteed territory protection. Territory sizes vary. Please fill out the contact form and we will reach out to you to discuss opportunities within the territory you are most interested in.
WHAT ARE CUSTOMERS SAYING?
Do You Want to Learn More?
Download the Perfect Skating Confidential Franchise Information Ebook which will answer most of your questions about starting our franchise.